Mission Statement and Target Audience

KERRANG

MISSION STATEMENT

Kerrang! will ensure that we are constantly appealing to our spectrum of readers. From the younger teenage readers who are more open to different genres of rock music – from EMO to Thrash etc, to the readers who respect Kerrang! as an authority when it comes to our scene’s heritage bands.

Each issue will include a balance of bands and scenes to guarantee that we’re providing for our readers’ need for variety and their passionate appetite for their favourite bands as well as their desire to be introduced to new music within our world.

We will focus on the biggest things that are going on in our world each week, as well as guaranteeing that we are giving our main base of younger readers everything they need to get into and on top of this the interest in older, harder bands, cementing our role as an educator.

TARGET AUDIENCE

Kerrang! Targets 15-34s

Rock Sound

Rock Sound does not a mission statement and they do not state a target audience for their magazine. Rock Sound is only published by one man which therefor makes it harder to detect these facts. Rock sound is very similar to Kerrang! in appearance and with the content so the target audience should be around the same age.

I will be researching the target audience for Rock Sound and Kerrang as I will be basing my magazines style off of these magazines. 

Here is my completed slideshow on

Conventions of Music Magazines

Conventions - House Style

Another generic convention of music magazines that I have commented on is the House Style. The house style of a magazine is a unique selling point as they are usually suited to their audience. 

Conventions - Mast Head

I have commented on the use of a mast head when researching magazines. A mast head is a very generic convention of a music magazine as this shows the name and/or logo of the specific magazine. Sometimes the mast head may be covered slightly but if magazines are popular enough, the audience of that particular magazine will be able to recognise it easily.

Research on Generic Conventions of Music Magazines

The generic conventions of music magazines;

• Mast head - The name and logo of the magazine usually found across the top of the magazine.
• White Space - Parts of the page that have been left without a picture of text. Not necessarily white.
• Sell Lines- Words or phrases on the cover of a magazine which helps to catch the attention of the audience and helps to sell the magazine. (Eg. 'Free' and 'Win').
• House style - A distinctive design for a magazine which separates it from others.
• Barcode and price - The barcode holds all the information about the price and issue number of the magazine. These will usually be found along with the price at the bottom of the magazine.

My Magazines for Conventions

These are the two magazines I will be looking at to compare music magazine conventions.