A media institution that is likely to distribute my magazine is Bauer Media. This is because they are a large company with a lot of different media platforms and genre's of magazines. Although, I wouldn't have my magazine published by Bauer media as my magazine is quite similar to 'Kerrang' which is already distributed by Bauer Media. This would mean that my target audience would be aware of this new magazine quickly, yet as 'Kerrang' is so popular my magazine would not stand a change being in competition with it.
Another media institution I looked into was 'Hearst'. This institution again has many different platforms and reaches 1 in 4 UK adults. Yet this publisher does not have any kind of music magazines or any magazines that reach the audience that is my magazines target audience. Therefore this publisher would not be good for my magazine.
'Dennis' publishing are very proud of their different platforms and how strong they are in this area, knowing this I decided to look into this publishing company to see if they would be correct for my magazine. This company have 3 very specific headings that each of their magazines can fit into; Current affairs, Cars and Technology. My magazine does not fit into any of those categories and therefore would not fit in with this publishing company.
A publishing company that does publish Music magazines is 'Blaze' publishing. They have magazines such as 'Acoustic', 'Bass' and 'Drum'. This would be perfect for my magazine as although these are music magazines they focus on the particular instrument in the title whereas, my magazine is an all round music magazine. This way I could reach the target audience of my magazine yet my magazine would not be competing against any magazine from the same publishing company.
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